Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user accesses a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them and prevent the storage of the cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.

You can find out how you can manage (including deactivate) cookies in the most important browsers using the links below:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Microsoft Edge:  https://support.microsoft.com/de-de/microsoft-edge/cookies-in-microsoft-edge- lB6schen-63947406-40ac-c3b8-57b9-2a946a29ae09
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies

Unless otherwise stated in the data protection declaration below, we only use these technically necessary cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.

The use of cookies or comparable technologies is based on Section 25 Paragraph 2 TTDSG. Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.
You have the right to object to this processing of personal data concerning you at any time for reasons relating to your particular situation.

Use of the Cookie Consent Tool from Gambio

We use the Cookie Consent Tool from Gambio GmbH (Parallelweg 30, 28219 Bremen; “Gambio”) on our website. The tool enables you to grant consent to data processing via the website, in particular the setting of cookies, and to make use of your right to revoke consent that has already been given.
The data processing serves the purpose of obtaining and documenting the necessary consent for data processing and thus complying with legal obligations. Cookies can be used. User information, including your IP address, is collected and transmitted to Gambio. This data will not be passed on to other third parties.

Data processing is carried out to fulfill a legal obligation based on Article 6 (1) (c) GDPR.
Further information on data protection at Gambio can be found at: https://www.gambio.de/gesetzes/datenschutz

Analysis Advertising Tracking

Use of Google Analytics

On our website we use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”).

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The following information can be collected, among other things: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you visit our website). website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.

Google Analytics uses technologies such as cookies, web storage in the browser and web beacons that enable analysis of your use of the website. The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/. Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https:/ /policies.google.com/technologies/cookies?hl=de .

Use of Google Analytics 4
We use the web analysis service Google Analytics from Google Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.

The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator.

The following information can be collected, among other things: IP address, date and time of page access, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you visit our website). website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.

Google uses technologies such as cookies, web storage in the browser and web beacons that enable analysis of your use of the website. 
The information generated in this way about your use of this website is usually transmitted to a Google server in the USA and stored there. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks . Both Google and US government authorities have access to your data. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.

When using Google Analytics 4, the IP address transmitted by your website is automatically collected and processed in anonymized form. The IP address is previously shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. 
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on terms of use and data protection can be found at https://policies.google.com/technologies/partner-sites   and at https://policies.google.com/privacy?hl=de&gl=de .

Use of the Facebook Pixel
We use the “Custom Audiences” remarketing function from Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.

Meta Platforms  Ireland and we are jointly responsible for the collection of your data when you integrate the service and the transmission of this data to Facebook. The basis for this is an agreement between us and Meta Platforms Ireland on the joint processing of personal data, which sets out the respective responsibilities. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum . Thereafter, we are in particular responsible for fulfilling the information obligations in accordance with Articles 13 and 14 of the GDPR, for compliance with the security requirements of Article 32 of the GDPR with regard to the correct technical implementation and configuration of the service, and for compliance with the obligations under Article 33 , 34 GDPR, to the extent that a personal data breach affects our obligations under the joint processing agreement.  Meta Platforms  Ireland is responsible for enabling the rights of those affected in accordance with Articles 15 – 20 of the GDPR, of complying with the security requirements of Article 32 of the GDPR with regard to the security of the service and of fulfilling the obligations under Articles 33 and 34 of the GDPR in the event of a violation the protection of personal data concerns Meta Platforms Ireland’s obligations under the Joint Processing Agreement.
The purpose of the application is to target visitors to the website with interest-based advertising on the social network Facebook. For this purpose, Facebook’s remarketing tag was implemented on the website. This tag is used to establish a direct connection to the Facebook servers when you visit the website. This sends information to the Facebook server about which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will be shown personalized, interest-based Facebook ads. Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum .

The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy can be found in Facebook’s data protection information at https://www.facebook.com/about/privacy/ .

Use of Google Ads conversion tracking

We use the online advertising program “Google Ads” on our website and within this context conversion tracking (visit action evaluation). Google

Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of Ads customers.

The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.

Your data may be transmitted to Google LLC servers in the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/ .
The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/
 
Use of the remarketing or “similar target groups” function of Google Inc.

We use the remarketing or “similar target groups” function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website. .

The application serves the purpose of analyzing visitor behavior and visitor interests. Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website as well as anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely take into account previously accessed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .

The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
Further information about Google Remarketing and the associated data protection declaration can be found at: https://www.google.com/privacy/ads/


Use of Microsoft Advertising

We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; “Microsoft”) on our website.

The data processing serves marketing and advertising purposes and the purpose of measuring the success of the advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, it is not possible to personally identify these users. Microsoft Advertising uses technologies such as cookies and web beacons to help analyze how you use the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is stored on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to that page. The following information can be collected, among other things: IP address, identifiers assigned by Microsoft, information about the browser you use and the device you use, referrer URL (website through which you accessed our website have), URL of our website.

Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA.

The use of cookies or comparable technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Article 6 Paragraph 1 Letter a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation.
You can find more information about data protection and the cookies used by Microsoft Bing here .

Plugins and others

Use of the Google Tag Manager


We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website. 
This application manages JavaScript tags and HTML tags, which are used to implement tracking and analysis tools in particular. The data processing serves the purpose of tailoring and optimizing our website.

The Google Tag Manager itself neither stores cookies nor processes personal data. However, it enables the triggering of additional tags that can collect and process personal data.

Further information on terms of use and data protection can be found here .

Use of social plug-ins using “Shariff”


We use social network plug-ins on our website. So that you maintain control over your data, we use the data protection-safe “Shariff” buttons.
Without your express consent, no links will be created to the social network servers and therefore no data will be transmitted.

“Shariff” is a development by the specialists at computer magazine c ‘t. It enables more privacy on the internet and replaces the usual “Shariff” buttons on social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media -Buttons-with-data-protection-2467514.html .

If you click on the buttons, a pop-up window will appear in which you can log in to the respective provider with your data. Only after you have actively logged in will there be a direct connection to the social networks By logging in ,

you give your consent to the transfer of your data to the respective social media provider. This includes, among other things, your IP address and the information about which of our pages you have visited. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this association by logging out of your social media accounts before visiting our website and activating the buttons. The following social networks are integrated using the “Shariff” function.
Further information on the scope and purpose of the collection and use of the data as well as your rights in this regard and options for protecting your privacy can be found in the linked data protection information of the providers.



Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/policy.php

Your data may be transmitted to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum .

Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland) https://help.instagram.com/155833707900388 .
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer is based, among other things, on standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at:https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .


Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)


https://policy.pinterest.com/de/privacy-policy


Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA.

Twitter from Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA) https://twitter.com/privacy


Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA.

Using FontAwesome 

We use Font Awesome from Fonticons Inc. (307 S Main St., Suite 202, Bentonville, AR, 72712-9214 USA “Font Awesome”) on our website. The data processing serves the purpose of uniformly displaying fonts and icons on our website. In order to load the fonts, a connection to FontAwesome servers is established when the page is accessed.
Cookies can be used here. Among other things, your IP address and information about the browser you use are processed and transmitted to Font Awesome. Your data may be transferred to third countries such as the USA. There is no adequacy decision from the EU Commission for the USA.
Your personal data is processed on the basis of Article 6 Paragraph 1 Letter f of the GDPR due to our overriding legitimate interest in direct customer communication. You have the right to object to this processing of your personal data at any time for reasons relating to your particular situation. You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
Further information on data processing and data protection can be found at https://fontawesome.com/privacy and at  https://fontawesome.com/support .

Rights of those affected and storage period

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in consideration of statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.


Rights of the data subject


You are entitled to the following rights under Articles 15 to 20 of the GDPR if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.

In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR, as well as to processing for the purpose of direct advertising.



Right to complain to the supervisory authority


In accordance with Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.

You can lodge a complaint with, among other things, the supervisory authority responsible for us, which you can reach using the following contact details:



Bavarian State Office for Data Protection Supervision (BayLDA)

Promenade 18

91522 Ansbach

Tel.: +49 981 1800930

Fax: +49 981 180093800

Email: poststelle @lda.bayern.de



Right to object

If the personal data processing listed here is based on our legitimate interest in accordance with Article 6 (1) (f) GDPR, you have the right to object to this processing at any time for reasons arising from your particular situation to object for the future.

After an objection has been made, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If personal data is processed for direct advertising purposes, you can object to this processing at any time by notifying us. After an objection has been made, we will stop processing the data concerned for the purpose of direct advertising.