This is a comprehensive course designed for sales professionals and business owners looking to leverage the power of LinkedIn to boost their professional profile, increase visibility, and drive business growth. The course covers key techniques such as creating an optimized and professional profile, building, and growing a professional network, creating valuable content, utilizing modern selling techniques, leveraging the power of referrals and testimonials, and measuring and tracking success.Participants will learn how to use LinkedIn’s tools and features effectively to reach their target audience, generate leads and make effective sales campaigns. They will also learn how to optimize their professional profile, use LinkedIn’s advanced sear features, messaging features and InMail to communicate and nurture relationships with potential leads plus use the analytics tool to track and measure the performance of their profile, posts and campaign. This course is suitable for professionals of all levels looking to take their LinkedIn marketing efforts to the next level and drive measurable business growth.

This course aims to provide participants with the tools and strategies they need to build their personal brand, establish themselves as ”go-to’ thought leaders and experts in their industry, and grow their business. Participants will learn how to create a strong online presence through leveraging platforms like LinkedIn, where they will be taught how to use groups, and other features to reach out to their target audience, generate leads and expand their network. They will learn how to increase visibility with decision makers and differentiate themselves from competitors.Learn to use 2nd degree connections on LinkedIn to expand your network and meet new people in your industry. The course will also cover the concept of influencer marketing, which is a powerful way to establish oneself as an expert in terms of creating short and long term media, video, posts etc.. The course will teach participants how to identify and connect with influencers in their industry and leverage their credibility to grow their own personal brand as well as the company using both to their advantage.

Designed for sales professionals and business owners looking to excel in the current remote selling environment. The course covers topics such as building relationships remotely, the challenges and opportunities of limited face-to-face interaction, emphasis on active listening, utilizing technology, self-discipline and time management, and adapting to new customer needs.In addition to these skills, the course will also focus on lead generation, increasing sales, and finding new customers through digital marketing, online platforms, cold calling and account management strategies, pipeline management and the use of technology such as CRM systems and customer management platforms with emphasis on leveraging powerful phone skills, creating a fortune in the follow up, successful email campaigns and lead generating virtual events. These skills are important today because the pandemic has shifted the way we do business, with many sales professionals now having to sell remotely. You will be able to take what you learn and apply to your professional role immediately.

Leadership has nothing to do with position, title or status, and everything to do with behavior. Effective leaders influence, inspire and motivate people to perform to their highest potential in support of the organizations’ goals. It is an observable set of actions and abilities that include problem solving, decision making, planning, delegation, inter-personal skills, and communication. A skillset that results in strong, resilient teams and a positive culture that lead to higher business productivity and profitability. Learn effective ways to influence others as you Identify the six key characteristics of modern and effective leadership styles and the five practices of exemplary leadership.